ABOUT ME
HEY!
I’M PHIL McDONALD
A concept-to-creation creative who thrives on crafting chaos, turning great ideas into reality across various formats.
With over a decade of experience as an Art Director and Designer, I’ve worked with some of Australia’s largest retail brands and honed my skills in London’s independent agencies. Working on everything from automotive and consumer goods to banking, fintech, and luxury, delivering campaigns that hit the mark.
I love the chaos of the creative process, collaborating with clever, energetic teams to bring bold concepts to life. Nurturing a culture of curiosity and craft, I stay cool under pressure, no matter the challenge.
I'm available for Art Direction & Design roles, ready to contribute at any stage of the creative journey.
READY TO HELP
Throughout my career, I’ve dabbled in all sorts of creative spaces – print, POS, events, in-store, social, experiential, and digital. I’ve given life to ATL and BTL integrated campaigns, made sure camapigns toed the brand line, and led a wild bunch of creatives from the pitching session all the way to production.
Whether jumping in at concept or getting the job to production, I'm all about seeing great work through to the finish line.
// Art Direction
// Design Direction & development
// Creative Strategy
// Creative problem solving
// Pitch Development
// Team Leadership
// Creative collaboration
// Content Production
// Design rollout
WHERE I’VE
WORKED
March 2024 - October 2024
ADVERTISING BRAND CREATIVE
The Inside Job - BOQG
2020 - August 2023
ASSOCIATE CREATIVE DIRECTOR
eight&four
2017-2020
ART DIRECTOR & SENIOR DESIGNER
Cubo communications
2016-2017
CONCEPTUAL DESIGNER
The Hub
2010- 2015
SENIOR DESIGNER / 2D GRAPHICS
Target Australia
BRANDS I’VE WORKED WITH
Over the years I’ve been lucky to work with these clients.
// Genesis Motor Group
// Target Australia
// Canon
// Bank of Queensland
// ME Bank
// Virgin Money Australia
// Yeo Valley
// Cotton On Group
// Pernod Ricard
// YHA
// Mind Charity
// Costa Coffee
// Royal Mail
// King
// King’s College
// Cameo
// BHF
// Elsevier
// Krispy Kreme
// Nutmeg
// RMHC
// Watches of Switzerland