ABOUT ME
CREATIVE WITH
BIG CLICK ENERGY.
I’m a Senior Creative with over a decade of experience as an Art Director and Designer who has worked both in-house and in agencies in Melbourne and London. Where I contributed to the development of innovative and engaging campaigns and content.
I thrive on challenges and love collaborating with others to solve them. I have found joy and fulfilment leading teams of energetic, opinionated and clever creatives.
I’ve worked to actively nurture a culture of curiosity and craft and am steely cool under pressure.
WHAT I’M HERE FOR
Throughout my career, I’ve dabbled in all sorts of creative spaces – print, POS, events, in-store, social, experiential, and digital. I’ve given life to ATL and BTL integrated campaigns, made sure we toe the brand line, and led my wild bunch from the pitching session all the way to production.
// Creative Direction
// Art Direction
// Design Direction
// Creative Strategy
// Photoshoot Direction
// Creative problem solving
// Pitch Development
// Finished Art
// Team Leadership
// Creative collaboration
WHERE I’VE
WORKED
2020 - August 2023
ASSOCIATE CREATIVE DIRECTOR
eight&four
My role primarily focused on leading a team of creatives to produce a variety of creative solutions and assets across the full content production cycle, including social campaigns, TVCs, content shoots, and branded content. Major campaigns included the launch of Genesis Europe.
2017-2020
ART DIRECTOR & SENIOR DESIGNER
Cubo communications
Taking on new challenges with FMCG and charity clients, Leading and overseeing design solutions for YHA, Yeo Valley, Ballantine’s and Costa Express. Ensuring brand consistency and quality. Conceptualising and developing creative ideas for branding and integrated campaigns.
2016-2017
CONCEPTUAL DESIGNER
The Hub
As a Conceptual Designer, I led on new, creative, visual and design ideas, working closely with the agency’s Creative Director.
2010- 2015
SENIOR DESIGNER / 2D GRAPHICS
Target Australia
Starting as a freelancer for a couple of weeks in the VM department and leaving as the brand Guardian as the Target went through a rebrand. I was lucky enough to work across a range of different departments including VM, POS, Catalogue and Corporate.
BRANDS I’VE WORKED WITH
Over the years I’ve been lucky to work some of these very cool clients.
// Genesis Motor Group Europe
// Target Australia
// Canon
// Yeo Valley
// Cotton On Group
// Pernod Ricard
// YHA
// Mind Charity
// RMHC
// Watches of Switzerland
// Costa Coffee
// Royal Mail
// King
// King’s College
// Cameo
// BHF
// Elsevier
// Rethink mental illness
// Krispy Kreme
// Nutmeg