ROCKING
THE SALES

PIE-ETTES AMERICAN RANGE
Krispy Kreme

ART DIRECTOR / DESIGNER
Campaign look & feel
Design development
Asset creation
// Photo shoot direction 

Never meet your hereos, eat them. Oh the gluttony!

Krispy Kreme wanted a campaign and brand activation to launch their All-American range of doughnuts, and a whole lot of Americana, across the UK. 

Drawing on visions of an underground jazz lounge in New York and the sounds of soul music, we created Doughtown Records and the Pie-Ettes, a quartette of flavours and America’s Sweethearts for Krispy Kreme’s in-store and social media campaign.

ROCKING THE SALES

The creative went on to inspire a brand activation, Doughtown Records. We worked with a partner production agency to create a secret speakeasy where audiences were treated to a line up of lounge singers and delicious treats.

  • / Campaign look & feel
    / In-store assets

    / Targeted GIFs, Instagram Stories, social carousels, YouTube bumpers, DOOH

    / Press ads

  • / Inspiration for the first donut speakeasy

    / Drove highest sales of 2019

    / Krispy Kreme’s most successful Americana-themed campaign to date

  • Agency: Cubo

    Creative Director: Nick Moffat

    Client Liason: Holly Yates

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