LAUNCHING WITH IMPACT
SOCIAL CONTENT
Genesis Europe
CREATIVE LEAD
// Brand & Visual Strategy Development
// Design Direction
// Photo/video shoot direction
// Digital Assets
// Print collateral
// Brand activation direction
Launch a luxury car brand in Europe during a pandemic. No biggie, right? Just shoot a car you've never seen, in a country only a few COVID checks away. And oh yeah, make sure you create enough content in three days to last the whole year. Easy, right?
When Genesis Motors entered the European market in 2021, I lead on content creation for their regional launch. Capturing content across three countries, two launch events, five studio locations and two car launches.
Working closely with the team at Genesis, we developed a suite of social-first assets, created content for brand activations, and conceptualised and delivered creative for major brand partnerships.
CREATING IMPRESSIONS
Using social first formats like ASMR, 360 cam & social first interview to bring to life the the different features of the GV60 as well as the brand ethos.
STUDIO FIRST
HOSPITALITY
Hospitality is core to the car brand’s ethos and we worked to capture the essence of first-class hospitality on offer. We created launch content promoting the hospitality to be experienced in every studio across the 3 countries.
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// 1000’s of original content created from domesti / foreign shoots Including social first formats like 360 videos, Twitter premieres, Instagram guides & ASMR
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// Winner of ‘Best use of Social category in Autocar’s Automotive Marketing & Comms awards
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My role: Lead creative / Art director on content shoots
Agency: eight&four
