The challenge was to help ME Bank stand out to brokers in a saturated market, making it easy for them to communicate the benefits of ME Home Loans. Brokers were struggling to differentiate between multiple lenders, which made it difficult for them to confidently recommend mortgage solutions to their clients.

To address this, we positioned ME Bank as the uncomplicated, reliable choice for home loans by focusing on simplicity and expertise. The campaign was designed to be easily understood by brokers, enabling them to convey ME Bank’s advantages to their customers effortlessly.

We developed a bold, straightforward campaign that emphasised ME Bank’s simple lending approach. By crafting clear visuals and concise messaging, we ensured that brokers could readily grasp the information and communicate it effectively to their clients.