I love the idea of flipping the script and turning things upside down for dramatic effect. And that’s exactly what the Adventure Effect did - took adventure away from a professional adventurer, to give it to those who need it most.

We were challenged to showcase the YHA as not only a hostel but also a great charity that helps disadvantaged children by facilitating breaks away. 

We worked with a group of children who rarely got to experience the outdoors due to their family circumstances. To highlight the importance of adventure, we created a three-day social experiment. We took professional adventurer Alastair Humphreys away from his usual activities and gave five children a unique adventure outside their home, allowing them to see what they could gain from the experience.

The experiment resulted in a mini-documentary, showing the importance of adventure and providing support that underpinned the YHA’s mission.