What better way to show the benefits of live (bacteria) cultures for gut health than putting on a live show?

As part of their Kefir range, Yeo wanted to continue growing awareness around the benefits for gut and digestive health. Armed with the insight of that people know kefir is good for them, but they don’t really know why, we created the wonderful world of live culture to put gut health centre stage.

Inspired by the unique shapes of the real bacteria that make Yeo Valley’s Kefir, we worked with a leading stop-motion production partner to bring the world to life, whilst capturing the real footage at the Yeo Valley Farm and Dairy.