UNLOCKING NEW PERSPECTIVES
FACE CONNECT
Genesis Europe
CREATIVE LEAD
// Campaign Conceptualisation & Execution
// Art Direction
// Photo/video direction
If I’d known the best way to show off the GV60’s FaceConnect feature was by diving into a freezing lake, I’d do it 100 times over.
Creating a social-first campaign to launch Genesis' Face Connect feature, a state-of-the-art keyless entry and face recognition sensor. For this project, we aimed to evoke the feeling of freedom that comes with keyless entry through motifs of escaping into the wild.
We partnered with wild swimmer Sophie Hellyer and adventure photographer Manuel Dietrich to create a suite of assets to launch the feature across social and digital platforms. Alongside the Hero TVC, we also produced an influencer edit based on their unique perspectives on escape.
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// 1 x Hero brand film
// 1x Social Cutdown and
Influencer cutdowns// A campaign shot in 3 hours before the weather turned.
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// My role: Creative lead
// Agency: eight&four
// Creative Director: Patricia Lefebure // Creative / Copy: Camille Tenneson
// Filmmaker: Manuel Dietrich
// Editor: Shaun Spark
// Creative producer: Ben Jones
// Junior Producer: Anne-Sarah Huet
// Client Partner: Liam Batch
