Show off a new currency that gives all the rewards? Yep, dis-count me in.

For Virgin Money Australia's "Points Rich" campaign, we crafted a social currency that rewards all types of customers, from the budget-savvy to the luxury-loving.

We created unique personas to highlight how different lifestyles can reap the perks of the rewards program. Whether you're a Milestone Hitter chasing those life achievements, a Designer Dripper hunting for style upgrades, a Grab ‘n’ Grocer focused on everyday essentials, or a Vacay Viber dreaming of your next escape, Virgin Money’s rewards program offers something for everyone.