PUTTING NATURE FIRST
BRAND PROPOSITION
Yeo Valley
ART DIRECTOR
// Brand & Visual Strategy Development
// Design Direction
// Digital Assets
// Print collateral
Finding yourself enjoying the great outdoors more and more and then you’re offered the chance to work on ways to show it’s importance? Took it in a heartbeat.
Yeo Valley needed to integrate its marketing comms under one unified brand proposition. Having previously focused on family farms, it was time to double down on their organic credentials underpinned by a clear message about sustainability.
We developed a Put Nature First manifesto, a brand film to bring the story to life, an open letter to celebrate Organic September with the public.
Having flexibility to the different parts and resources of the brand was a must. The banner flew the flag in doing this.