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LIGHTING UP A LAUNCH
CREATIVE LEAD
// Social content development
// Photo / video shoot direction
// Social content
// DIgital assets
GV60 LAUNCH
Genesis Europe
Go to the production of the launch TVC and bring social lens? Say. No. More.
With the GV60 Campaign being launched across Europe, I got to tag along to the shoot and develop a suite of assets to align with the campaign. Using social first formats like ASMR, 360 cam & interviews to bring the campaign to life across all channels.