We wanted to give Britons a taste of the countryside, fresh, organic goodness that goes into every Yeo Valley product.

From bringing bees to bus stops, capturing the charm of the countryside at music festivals, to rolling out actual grass on one of London’s busiest roundabouts (Ok that grass wasn’t as good as the countryside but close enough), we made sure the essence of rural life was front and centre. Because when it comes to Yeo Valley, it’s not just organic food — it’s a real taste of the countryside.