That feeling when lockdown restrictions mean that you can only shoot a campaign in your living room with a virtual background…

Superthick is the triple threat of the yogurt world—high in protein, delicious taste, and locally produced on an organic farm, we turned the brief - and the spoon - upside down.

The campaign's heart was the idea of "Lovingly made on home soil," showcasing the benefits of local produce.

Shooting restrictions led us to embrace stop-motion animation, creating a fun, engaging TV commercial that highlighted the yogurt’s quality while capturing the essence of homegrown goodness. The campaign was further adapted across social media and in-store ads to take on the likes of Greek yogurt and Skyr.